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why India needed Colgate and Lever to make something as rudimentary as toothpaste?

"Thirty years ago, George Fernandes asked me (SWAMINATHAN S ANKLESARIA AIYAR) irately why India needed Colgate and Lever to make something as rudimentary as toothpaste.
I now know the answer: they made possible the creation of the first Indian company to became No 1 in the world."

Read the full story here.

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